Propositions, messaging and campaigns
The written brand. Positioning, the message for each audience, and a campaign plan built across the year to fill cohorts, not merely to be seen.
Creative Marketing
Marketing that fills your classes.
A course only earns when people enrol. We build the brand, the campaigns and the videos that bring learners in, and we keep every piece inside SWDA's advertising guidelines.
A brand for a training organisation is built behind the lens. The provider is the one who finally steps in front of it.
Three kinds of work, made for you.
We produce the marketing a registered training provider is free to run. That covers messaging and campaigns, event planning, and creative design, each made to the same standard as the rest of our work.
Schedule and event planning
The year, mapped against course intakes and the rhythm of the sector, with event plans and schedules timed to the moments enrolments are won.
Creative, content and design
The finished work. Identity, online and offline graphics and social design from our in-house creative producer, and personal branding video with PixPlaySG.
Marketing a course is only finished when the seats are filled.
For a training organisation, a course earns nothing until it runs, and it runs only when it fills. Every piece we make is built to move a prospective learner one step closer to enrolment, and to turn that enrolment into revenue the business can actually count on.
01 · Visibility
To the right learner
The work puts your courses in front of the people most likely to enrol, on the channels where they already are. Attention is the first conversion.
02 · Enrolments
Into filled cohorts
Trust and clarity turn interest into sign-ups. A filled cohort means SWDA funding drawn down, fees collected, and trainers kept in steady work.
03 · Revenue
And the next mandate
A cohort that runs well becomes a track record, the kind that renews funding, wins the next corporate tender, and compounds into a pipeline rather than a one-off.
§ II · Where the line sits
What the guidelines allow, and what the auditor now reads.
Skills and Workforce Development Agency's 2025 guideline is clear. Under Information Memorandum QMD/2025/5, a registered training provider may not engage, request or procure any outside party to promote, advertise or market its courses. The public face of the courses stays with the provider.
Within that line, there is room. A provider may bring in outside support to build the brand and marketing foundations of the organisation itself, the strategy, the schedule and the finished work, so long as the provider is the one who finally publishes to the public. Everything we offer sits, by design, on the permitted side of that line.
And the line is no longer only a rule of conduct. The TPQA item covering the management of marketing activities was updated with effect from 1 December 2025, which means your marketing governance, claim substantiation and publishing discipline are now read at audit alongside your courseware. Marketing built carelessly is no longer merely ineffective; it is an audit finding waiting to be written.
The collaboration
2birds × PixPlaySG
A creative collaboration for training and adult education. Design from our in-house creative producer, and film from PixPlaySG. Two disciplines, one sector.
PixPlaySG.com
Personal branding video, with PixPlaySG.
PixPlaySG is our creative collaborator in front of the lens. Their focus is personal branding video for training providers, the kind that gives an ATO and its principal trainers the recognition they have earned. We plan it, PixPlaySG films it, and the provider publishes it, the way the guideline requires.
Their channel, 台新戰士 ST Warrior, is the personal IP they built for themselves, and the proof of their skill. And when a commission needs graphic work too, whether online or offline banners, flyers, posters or social media, PixPlaySG can support that as well.
On screen · 台新戰士 ST Warrior · the personal IP they built for themselves
Our in-house creative producer, Ng Chen Yao.
Within 2birds, graphic and social work is led by Ng Chen Yao, a graphic designer whose work spans brand, editorial and digital design. For training providers he makes the online and offline pieces a campaign runs on, banners, flyers, posters and social media, each kept on the permitted side of the guideline.
Previously a designer for
TagOOm SingaporeHola DesignYonex
On the page · for the sector
The finished work, itemised.
Every commission is shaped to the provider, but these are the pieces we are most often asked to make. Each sits, by design, on the permitted side of the guideline.
Propositions and campaigns
- Brand positioning and core message
- Audience definition and tone of voice
- An annual campaign plan
- Intake and launch narratives
- Claim substantiation, kept audit-ready
Schedule and events
- A marketing calendar mapped to intakes
- Open-house and event planning
- A content schedule and cadence
- Seasonal and sector-aware timing
Creative, design and content
- Identity systems and brand guidelines
- Online and offline graphics, banners, flyers and posters
- Social media design and posting
- Personal branding video, with PixPlaySG
Questions providers ask about marketing.
Based on the circular published (SSG Information Memorandum QMD/2025/5), from 1 December 2025 onwards, SWDA will disallow RTPs from engaging, requesting or procuring any third party to promote, advertise or market courses. We work together with our clients and prospects to develop in-house strategies for marketing outreach.
We do not. We only serve clients from the training and adult education sectors.
It does now. The TPQA item on the management of marketing activities was updated with effect from 1 December 2025, so your claims, approvals and publishing records are read at assessment. Every campaign we build comes with its substantiation file already in order.
Send a note
A note on what you have in mind is all we need.
You will hear from us within two working days, and there is no obligation in the asking.